Who is Talking ABout AppTag & JaJa? Everybody!!

Mashable Is This 2012′s Hottest Toy? Mashable thinks so :)

TechCrunch Pressure sensitive stylus with a clever twist.

NYT Nice pressure sensitive stylus

USA Today nearly any kind of multiplayer shooting game you can imagine, all without needing to block the headphone port or eat away battery via Bluetooth or Wi-Fi

Uncrate compatibility with most Nerf and Buzzbee toy guns serves as icing on the geek-flavored cake.

Technology Review MIT – Hello World covers products that contain important new technologies.

The Toy Spy It will be able to capture the attention of Android fans that had their blaster dreams shot down by the iOS only based smart device play of the Lazer Tag offering.

Dude I Want That The app-and-apparatus duo that will turn your basement, your backyard, and your 3-mile stumble home from the bar at 3 a.m. into an intense competition of agility, precision, and tactical prowess.

Gizmag Luckily for software developers, the AppTag won’t just be limited to games produced in-house. An SDK will become available in the next few weeks

PCMagThe app even includes an augmented reality angle, allowing players to see things like medkits, armor, weapons, and ammo packs on their phone’s screen and shoot them to reap the benefits.

WhatTheCool Obviously as with any blaster toy, the object is to shoot your friends!

Nerf Mod Reviews The AppTag units can be fitted to any tac rail to be used with your favorite blasters!

Swagsofresh a few different forms of iPhone laser tag hit the scene lately, but none that have impressed us like the AppTag Laser Blaster.

AppTag Update ~90% Funded

100% Funding is in our laser sights, and we still have 2 weeks to run – the AppTag laser blaster is getting close to reality! 
It was a very exciting day at AppTag laser frag headquarters today! AppTag got a big mention on Uncrate this morning which caused quite a reaction onTwitter. And hot off the press… a great write up on Gizmag – it’s all happening! :-)

Here’s a great idea – you can save some dollars and have some awesome fun too! Maybe get some friends together to do a group buy – our most popular deals are the 2 and 4 pack, we even have people buying bigger numbers to resell. 

AppTag is going to have some excellent arcade style games, but it is going to be terrific  for big wide open warfare – imagine playing a shooter game across a whole city!

Thanks to our wonderful backers we have jumped 20% in just 2 days and I really appreciate it.

AppTag Apps for laser tag and arcade games

A couple of updates for our Kickstarter project.

First shot below shows screen one of our arcade game for single player. An AR marker is placed on the floor, wall or where ever, spiders hatch out of the floor and you have to shoot them before they jump onto your phone – you can see the spiders in the shot, and an iPod mounted into our AppTag clamp (ignore the small stainless blot, that is for testing only and won’t be in production.

Second screen is not quite as clear, but shows the Laser Tag game as it stands at the moment, Lots more gameplay work to do on this one!  I didn’t have a suitable target, so its a plastic dragon :-)





AppTag in the News

AppTag mentioned in PCMag.com Cool Kickstarter Projects.

Urban Taggers – These guys *know* about such things!

Mashable “Is this 2012’s Hottest Toy?” “iPhones aren’t cool. You know what’s cool? Shooting your friends with your iPhone, mounted into a laser blaster.”

The Australian Newspaper – great summary article about all my projects

Twitter Users in General “Gotta Get, Must get, Want want want, coolest Kickstarter project I’ve seen – and lots of other great feedback! :-)

Design Thinking for AppTag

Here are a few thoughts that I want to share about our design for the AppTag

The thought process on the high freq sound was:
1. Bluetooth and wifi are expensive to implement in toy, consume batteries, painful to setup for kids
2. adding a wired headphone cable seems like a good idea except you cannot use the speaker or microphone for walky talky and sound effects on the phone, it’s also a bit of a pain to ensure that the cord doesn’t damage the phone if it is bumped.
3. Audible sound is infuriating for parents, and gives your position away!
4. High frequency sound outside human hearing allows for simple controls, all smartphones have a microphone, it’s forward and back compatible. No interference from outside noises, spectrum is largely empty in range we use. Pets and babies etc not effected, since volume is very low.
Why have we gone for a clamp, rather than an enclosure?
1. Forward and back compatibility with all smartphone shapes and sizes
2. Doesn’t block the camera position, Android phones have lots of camera positions.
3. Probably the best reason: You do not need to remove your case! so it can be protected – our family has a no case removal policy for the kids iPods!

Toy companies have gone with a closed software system that means developers will not be able to develop for the toy. We have an open SDK (soon) so the toy can be expanded.
Compare this enclosure to our simple clamp!
Here’s a comparison table too:
AppTag laser blaster comparison to Nerf Lazer Tag.png


AppTag 20% Funded in 48 Hours!

Wow! That was fast, AppTag is now 20% funded in a touch over 48 hours. It took jaja 14 days to get to the same stage. From the feedback I am getting there are a lot of imaginative people out there wanting to write some amazing apps! There are even more who want a quality toy with great gameplay for their kids and themselves. :-)

Here’s a chart from Kickstarter