AppTag 38% Funded – LOVE @Kickstarter

We’ve still got 32 days to go,  wbut already 38% funded after just 5 days, LOVE kickstarter!

Kickstarter is going to disrupt a lot of businesses! Previously an inventor like me would pitch inventions, then the toy company has a bunch of committee meetings, they then decide to evaluate it with an option, if they then proceed they offer a small prepayment and an eventual 5% royalty on wholesale. They cover all marketing and manufacture. Inventors can do really well with the right toy!

Now with Kickstarter, I can develop an idea and do the same work as I pitch to the toy companies (create a movie and do a presentation). I then upload it to Kickstarter – where thousands of people evaluate the product! Real customers put there money down if it is good!
So for example with the jaja pressure sensitive stylus (which we pitched as a kids coloring in toy) we have now had over 1000 backers, and raised enough to do the tooling and final development work ourselves – we own the IP, and we can sell direct online for a cheaper price with a greater margin.
I mean look at the Nerf toy – they are selling for $40 and wont be available until August – we’ll be sending ours out in June and you can get one for just $25, and we make the margin rather than the 5% royalty, it pays for our production and everyone is happy!

AppTag LaserBlaster

Speaking of mini sites, we now have up, it redirects straight to the Kickstarter program but when (if) AppTag is funded it will redirect to a sales page.

AppTag Laser Blaster


AppTag Laser Blaster – Real World First Person Shooter!

AppTag Laser Blaster brings first person shooter console gameplay to smartphones in the real world. Obviously, as with any blaster toy, the object is to shoot your friends! The AppTag does the shooting and the smartphone keeps score and tracks everything else, the App even adds Augmented Reality objects such as medkits, armour, weapons and ammo packs! 

For targeting we use a focused infrared beam and sensor for the ‘laser’ so it’s totally safe. Each unit has an IR sender and receiver, and the AppTag unit works together with an attached smartphone or iPod Touch

AppTag Laser Blaster

JaJa Stylus

Finally got our mini site for the JaJa stylus up, I don’t have much there at present, but it will be  apre-order page soon.

JaJa Pressure Sensitive Stylus

The JaJa was 261% funded through Kickstarter in the end, and we are really happy with the process. The JaJa Stylus Kickstarter program is still up, but preorders will be taken through our own site from now on.


Images for the jaja Stylus


spare nibs to mech pencil nib case.jpg













jaja stylus with cap.jpg

































jaja stylus main.jpg


























procreate jaja.png
















Hope you like – don’t forget to visit the project at Kickstarter