Interesting Bits » Uncategorized

jaja & AppTag Progress

Jon Atherton — Wed, 02 May 2012 00:52:17 +0000

Jon Atherton on Tumblr

Jon Atherton — Sun, 26 Feb 2012 04:45:03 +0000

Finally got around to updating my tumblr blog.

So if you want to see what I share on tumblr go here: Jon Atherton Australia on Tumblr pretty boring at present, but I’ll be sharing all my starred items on Google Reader there.

AppTag 38% Funded – LOVE @Kickstarter

Jon Atherton — Mon, 13 Feb 2012 00:53:07 +0000

We’ve still got 32 days to go, wbut already 38% funded after just 5 days, LOVE kickstarter!

Kickstarter is going to disrupt a lot of businesses! Previously an inventor like me would pitch inventions, then the toy company has a bunch of committee meetings, they then decide to evaluate it with an option, if they then proceed they offer a small prepayment and an eventual 5% royalty on wholesale. They cover all marketing and manufacture. Inventors can do really well with the right toy!

Now with Kickstarter, I can develop an idea and do the same work as I pitch to the toy companies (create a movie and do a presentation). I then upload it to Kickstarter – where thousands of people evaluate the product! Real customers put there money down if it is good!

So for example with the jaja pressure sensitive stylus (which we pitched as a kids coloring in toy) we have now had over 1000 backers, and raised enough to do the tooling and final development work ourselves – we own the IP, and we can sell direct online for a cheaper price with a greater margin.

I mean look at the Nerf toy – they are selling for $40 and wont be available until August – we’ll be sending ours out in June and you can get one for just $25, and we make the margin rather than the 5% royalty, it pays for our production and everyone is happy!

AppTag LaserBlaster

Jon Atherton — Mon, 13 Feb 2012 00:23:18 +0000

Speaking of mini sites, we now have www.laserblaster.com up, it redirects straight to the Kickstarter program but when (if) AppTag is funded it will redirect to a sales page.

AppTag Laser Blaster

AppTag Laser Blaster – Real World First Person Shooter!

AppTag Laser Blaster brings first person shooter console gameplay to smartphones in the real world. Obviously, as with any blaster toy, the object is to shoot your friends! The AppTag does the shooting and the smartphone keeps score and tracks everything else, the App even adds Augmented Reality objects such as medkits, armour, weapons and ammo packs!

For targeting we use a focused infrared beam and sensor for the ‘laser’ so it’s totally safe. Each unit has an IR sender and receiver, and the AppTag unit works together with an attached smartphone or iPod Touch

JaJa Stylus

Jon Atherton — Mon, 13 Feb 2012 00:16:57 +0000

Finally got our mini site for the JaJa stylus up, I don’t have much there at present, but it will be apre-order page soon.

JaJa Pressure Sensitive Stylus

The JaJa was 261% funded through Kickstarter in the end, and we are really happy with the process. The JaJa Stylus Kickstarter program is still up, but preorders will be taken through our own site from now on.

AppTag another Picture

Jon Atherton — Tue, 07 Feb 2012 10:06:00 +0000

Apptag Images Kickstarter Project

Jon Atherton — Tue, 07 Feb 2012 09:02:03 +0000

jaja Techcrunched!

Jon Atherton — Wed, 01 Feb 2012 02:59:20 +0000

Wow, Pleadges have skyrocketed today from the awareness brought about from Techcrunch!

Jaja: A Pressure Sensitive iPad Stylus With A Clever Twist

jaja Pressure Sensitive Stylus for iPad, Kickstarter Update from Jon Atherton on Vimeo.

Images for the jaja Stylus

Jon Atherton — Sat, 21 Jan 2012 06:03:39 +0000

Hope you like – don’t forget to visit the project at Kickstarter

jaja Stylus

Jon Atherton — Wed, 11 Jan 2012 07:06:15 +0000

Hi,

Here’s an updated image of a section thru a jaja stylus, you can see how it works – simple and elegant.

If you want to back our kickstarter project please click here for the worlds first Pressure Sensitive iPad Stylus

Any questions – hit me in the comments

Lovely colors below!